Handbook of research on customer equity in marketing

by Shah, Denish
Published 2015

Helminth Zoonoses

Published 1987

Trematode Infections and Diseases of Man and Animals

by Kumar, V.
Published 1999

Data Mining for Scientific and Engineering Applications

Published 2001

Valuing Customer Engagement : Strategies to Measure and Maximize Profitability

by Kumar, V.
Published 2024

Marketing accountability for marketing and non-marketing outcomes

Published 2021

Customer Relationship Management : Concept, Strategy, and Tools

by Kumar, V., Reinartz, Werner
Published 2012

Increasing the ROI of Social Media Marketing

by Mirchandani, Rohan, Kumar, V.
Published 2012

Measuring the Benefits of Employee Engagement

by Kumar, V., Pansari, Anita
Published 2015

Statistical methods in customer relationship management

by Kumar, V.
Published 2012

International Marketing Research : A Transformative Approach

by Kumar, V.
Published 2024

Transformative Marketing : Combining New Age Technologies and Human Insights

by Kumar, V., Kotler, Philip
Published 2024