1 Subjects: “...Marketing / Management / http://id.loc.gov/authorities/subjects/sh85081339...”

2 Subjects: “...Marketing / Management / fast...”

3 Table of Contents: “... in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World....”

4 Table of Contents: “... -- 4. Rethinking Operative Marketing: The H2H Process -- 4.1 Case Study: The Operative Marketing...”

5 Table of Contents: “...-Vertrauensmanagement, H2H-Markenmanagement, Markenbildung im H2H-Marketing) -- Operatives Marketing neu denken: Der H2H...”

6 Subjects: “...Marketing...”