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1
by Kotler, Philip, Pfoertsch, Waldemar, Sponholz, Uwe, Sulaj, Kejsi
Published 2024
Springer Nature Switzerland
Table of Contents: “...: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau...”
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2
Published 2023
Springer International Publishing
Table of Contents: “...The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand...”
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3
by Kotler, Philip, Pförtsch, Waldemar, Sponholz, Uwe
Published 2022
Springer International Publishing
Table of Contents: “...2H-Mindset: Die Basis -- H2H-Management: Vertrauen und Marke in den Fokus rücken (H2H...”
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4
by Kotler, Philip
Published 2007
Wharton School Pub.
Table of Contents: “... -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs...”
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5
by Caslione, John, Kotler, Philip
Published 2017
Ascent Audio
“... for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance...”