1 “... unserer Zeit. Er war Professor für internationales Marketing von S. C. Johnson & Son an der Kellogg School...”

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3 “..."Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained...”

4 “... in this difficult macroeconomic environment' In this book, Professor Kotler explains the seven basic pathways...”

5 “..., including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive...”

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