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Marketing 3.0 : from products to customers to the human spirit
by
Kotler, Philip
,
Kartajaya, Hermawan
,
Setiawan, Iwan
Published 2010
John Wiley & Sons
Table of Contents:
“
... the Authors --
Part
I Trends -- Chapter One Welcome to Marketing 3.0 -- Chapter Two Future Model for Marketing...
”
Call Number:
HF5415?b.K68eb
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