1 Table of Contents: “... succeed -- Six social initiatives for doing well by doing good. -- Marketing Driven Initiatives: Growing...”

2 “... marketing as well as hot new topics like marketing on platforms (such as Amazon and Facebook), and how...”

3 “... preference for their offerings. Branding has been the essential factor in the success of well-known consumer...”

4 “..., well below that of the typical CEO. Both the prevalence of the CMO position and its precariousness give...”

5