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author_facet:"Kotler, Philip"
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Marketing 5.0 : technology for humanity
by
Kotler, Philip
,
Kartajaya, Hermawan
,
Setiawan, Iwan
Published 2021
John Wiley & Sons, Inc.
“
..., and Alpha; And dramatic shifts in business models such as Everything as a Service,
Physical
/Digital business...
”
Call Number:
HF5415
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658 - General management
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