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1
New brand leadership : managing at the intersection of globalization, localization, and personalization
by
Light, Larry
,
Kiddon, Joan
Published 2015
Pearson Education
“
...Managing at the intersection of
globalization
, localization, and personalization...
”
Call Number:
HF5415.1255
Read Now
2
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by
Light, Larry
Published 2009
Wharton School Pub.
Table of Contents:
“
... results culture -- Ch. 7. Rule #5 : rebuild brand trust -- Ch. 8. Rule #6 : realize
global
alignment -- Ch...
”
Call Number:
HF5415.1255
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O'Reilly
2
Author
Kiddon, Joan
Light, Larry
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