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1
New brand leadership : managing at the intersection of globalization, localization, and personalization
by
Light, Larry
,
Kiddon, Joan
Published 2015
Pearson Education
Call Number:
HF5415.1255
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2
Brand revitalization : creating a plan to win
by
Light, Larry
Published 2010
Pearson Education Pub. as FTPress Delivers
Call Number:
HF5415.1255
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3
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them
by
Light, Larry
,
Kiddon, Joan
Published 2016
Pearson Education
Call Number:
HF5415.1255
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