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1
by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2021
John Wiley & Sons, Inc.
“..."Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained...”
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2
by Kotler, Philip, Kartajaya, Hermawan, Hooi, Den Huan
Published 2023
Ascent Audio
“..., including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive...”