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1
by Busch, Rainer, Dögl, Rudolf, Unger, Fritz
Published 2001
Gabler Verlag
Table of Contents: “... -- 3.4 Prozeßmarketing -- 3.5 Organisatorische Spezialprobleme des Innovationsmanagements -- Literatur...”
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2
by Busch, Rainer, Dögl, Rudolf, Unger, Fritz
Published 1997
Gabler Verlag
Table of Contents: “... Spezialprobleme des Innovationsmanagements -- 4 Angebotspolitik -- 4.1 Grundgedanken und Begriff der...”