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5 Table of Contents: “... or Not to Cold Call?; The Fine Art of Interrupting; Stop Seeking the Easy Way Out and Start Interrupting...”

6 Table of Contents: “..., and power. MLP strategy -- Motivation -- Leverage -- Power position -- Discovery : the fine art of building...”

7 Table of Contents: “... People Don't Listen -- Four Principles of Effective Sales Conversations -- The Fine Art of Listening...”

8 “..., and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because...”