Marketing metrics : the manager's guide to measuring marketing performance

by Bendle, Neil T.
Published 2016

Key marketing metrics : the 50+ metrics every manager needs to know

by Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip Edward, Reibstein, David J.
Published 2021

The metrics that marketers muddle

by Bendle, Neil T., Bagga, Charan K.
Published 2016