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1
by Chattopadhyay, Amitava
Published 2012
McGraw-Hill
Subjects: “...Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470...”
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2
Published 1999
Springer US
Table of Contents: “... Share Position and Profitability? -- 14. Defending Turf: Marketing Strategies for Emerging Market...”