1 Table of Contents: “... should I be learning? -- Get out of the building -- What does a validated hypothesis look like? -- What...”

2 Table of Contents: “... should I be learning? -- Get out of the building -- What does a validated hypothesis look like? -- What...”

3 “... to create a "hypothesis," how to get people to speak freely, how to best take notes on what they say...”

4 “... or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews...”