Lean customer development building products your customers will buy

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants

Bibliographic Details
Main Author: Alvarez, Cindy
Format: eBook
Language:English
Published: Sebastopol, CA O'Reilly Media 2017
Series:The lean series
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants
Physical Description:1 volume illustrations
ISBN:9781492023777
9781492023753
1492023779