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1
by Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan
Published 2010
John Wiley & Sons
Table of Contents: ... the Authors -- Part I Trends -- Chapter One Welcome to Marketing 3.0 -- Chapter Two Future Model for Marketing...

2
by Rein, Irving J.
Published 2006
McGraw-Hill
Subjects: ...Communication en marketing...