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Soda science making the world safe for Coca-Cola

Takes readers deep inside the secret world of corporate science, where powerful companies and allied academic scientists mold research to meet industry needs. The 1990s were tough times for the soda industry. In the United States, obesity rates were exploding. Public health critics pointed to sugary...

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Bibliographic Details
Main Author: Greenhalgh, Susan
Format: eBook
Language:English
Published: Chicago ; London University of Chicago Press 2024, ©2024
Subjects:
Cola Drinks > marketing > moral And Ethical Aspects > united States
Coca Cola (trademark) > marketing > moral And Ethical Aspects
Research, Industrial > moral And Ethical Aspects > united States
Science And Industry > moral And Ethical Aspects > united States
Pseudoscience > united States
Obesity > united States > prevention
Nutritionally Induced Diseases > united States
Cola Drinks > health Aspects
Communication In Public Health > united States
Cola Drinks > china > marketing
Science And State > china
Online Access:
Collection: DeGruyter MPG Collection - Collection details see MPG.ReNa
Table of Contents:
  • Cola drinks
  • Marketing
  • Moral and ethical aspects
  • United States ; Coca Cola (Trademark)
  • Marketing
  • Moral and ethical aspects ; Research, Industrial
  • Moral and ethical aspects
  • United States ; Science and industry
  • Moral and ethical aspects
  • United States ; Pseudoscience
  • United States ; Cola drinks
  • Health aspects ; Obesity
  • United States
  • Prevention ; Nutritionally induced diseases
  • United States ; Communication in public health
  • United States ; Cola drinks
  • China
  • Marketing ; Science and state
  • China

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