| Summary: | This book delves into the crucial role of assertiveness in shaping effective educational and pedagogical strategies. It presents innovative research and practical techniques to empower educators, students, administrators, and institutions to enhance competitiveness in the ever-evolving educational landscape. Using in-depth research, evidence-based analysis and synthesis, and examples for use in the classroom, this book offers tools to navigate the complex landscape of assertiveness in educational contexts. Connie Atristain-Suárez is Director of the Business Science PhD, Professor, and Researcher at the Universidad Panamericana, Mexico City, Mexico. Susana Castaños-Cervantes is Professor and Researcher at the Universidad Panamericana, Mexico City, Mexico
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