Customer relationship management
Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as: What should o...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Uttar Pradesh, India
Pearson India Education Services Pvt. Ltd
2022
|
| Edition: | [First edition] |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as: What should our business strategy be?, and How do we translate CRM business strategy into marketing? This book is suitable for advanced marketing and business undergraduate and MBA students and also students on the following courses: Customer Relationship Management, Direct Marketing, Relationship Marketing, Database Management or Business Intelligence |
|---|---|
| Physical Description: | 452 pages illustrations |
| ISBN: | 9789356064065 |