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A tale of two hot sauces spicing up diversification : the contrasting paths of two hot sauce manufacturers show that managing exposure on multiple fronts is essential

The dueling fortunes of two hot sauce manufacturers demonstrate the power of strategic diversification in the areas of supply chain, products, customers, and channel. Managing risk on these multiple fronts early on, McIlhenny thrived while competitor Huy Fong Foods failed to follow suit, rendering t...

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Bibliographic Details
Main Authors: Bassamboo, Achal, Conley, James G. (Author)
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2024
Edition:[First edition]
Subjects:
Fabrication
Manufacturing Processes / Http://id.loc.gov/authorities/subjects/sh85080664
Sauces / Http://id.loc.gov/authorities/subjects/sh85117709
Manufacturing / Aat
Technique De La Production
Sauces
Production Engineering / Http://id.loc.gov/authorities/subjects/sh85107212
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:The dueling fortunes of two hot sauce manufacturers demonstrate the power of strategic diversification in the areas of supply chain, products, customers, and channel. Managing risk on these multiple fronts early on, McIlhenny thrived while competitor Huy Fong Foods failed to follow suit, rendering the former market leader an also-ran in hot sauce
Item Description:Reprint #65409
Physical Description:5 pages

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