| Summary: | Today, every product or service needs to delight its usersand that means delivering an outstanding user experience (UX). In this full-color guide, leading user experience designer, Anthony Conta, guides you step by step through crafting these exceptional user experiences. The Art and Science of UX Design introduces a complete human-centered design framework for success, using practical examples based on his pioneering experience in the field. Learn to apply design thinking to understand your users wants, needs, goals, and frustrations as you transform empathy into one of your most powerful design tools. Once youve defined the right problems, youll master proven ideation techniques to quickly create promising solutions. Youll walk through prototyping preliminary designs, testing and refining them based on users actual reactions, and clearly communicating all youve learned so colleagues can build what youve envisioned. Finally, youll learn practical ways to continually iterate and improve your offerings so they stay competitive (and delightful) far into the future
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