Services marketing
The last thirty years have witnessed a steady increase in the contribution of the services sector to economic growth. In fact, the contribution of services to the economies of the USA first to be declared a service economy with the services sector contributing more than 50 percent of the GDP and oth...
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| Format: | eBook |
| Language: | English |
| Published: |
Chennai
Pearson
2011
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| Edition: | Second edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index