Predictive technology in social media
"Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impos...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton
CRC Press, Taylor and Francis Group
2022
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| Edition: | First edition |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impose us certain behaviours or ideologies? Maybe yes. The book takes a critical look at how the predictive technology associated with social media works. They influence culture, politics, consumption, our leisure time, our attention span and even our health. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future"-- |
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| Physical Description: | xv, 191 pages |
| ISBN: | 1000626156 9781003214878 1003214878 9781000626148 9781000626155 |