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240503 ||| eng |
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|a 9781394234585
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|a 9781394234592
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|a 1394234597
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|a 1394234589
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|a HF5718
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|a Parikh, Samir
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|a The ultimate guide to storytelling in business
|b a proven, seven-step approach to deliver business-critical messages with impact
|c Samir Parikh
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| 260 |
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|a Chichester, West Sussex
|b John Wiley & Sons, Inc.
|c 2024
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| 300 |
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|a xviii, 218 pages
|b illustrations
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|a Includes bibliographical references and index
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|a Defining the vision -- Understanding your audience -- Framing the problem -- Constructing a story framework -- Preparing an engaging delivery -- Visualizing data -- Delivering the story
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| 653 |
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|a Communication in management / http://id.loc.gov/authorities/subjects/sh85029076
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| 653 |
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|a Business communication / fast / (OCoLC)fst00842419
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| 653 |
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|a Storytelling / fast / (OCoLC)fst01134169
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| 653 |
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|a Marketing
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| 653 |
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|a Communication en gestion
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| 653 |
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|a Marketing / fast / (OCoLC)fst01010167
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| 653 |
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|a Communication dans l'entreprise
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| 653 |
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|a Business communication / http://id.loc.gov/authorities/subjects/sh87004551
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| 653 |
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|a marketing / aat
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| 653 |
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|a Communication in management / fast / (OCoLC)fst00870174
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| 653 |
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|a Art de conter
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| 653 |
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|a Storytelling / http://id.loc.gov/authorities/subjects/sh85128407
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| 653 |
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|a Marketing / http://id.loc.gov/authorities/subjects/sh85081333
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 1394234597
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|z 9781394234578
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|z 9781394234592
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|u https://learning.oreilly.com/library/view/~/9781394234578/?ar
|x Verlag
|3 Volltext
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|a 384
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|a 658
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|a 658.4/5
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|a 380
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|a 381
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|a 330
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|a "How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organization? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value? Storytelling is a powerful, analytical approach to frame and deliver a message. Whether delivered verbally in a meeting, documented in a report or built into a presentation, it provides a robust approach that's critical in situations where the stakes are high. It enables you to convey a complex idea quickly, win the acceptance of others, speed-up decision making and demonstrate your contributions as a thought leader. The storytelling methodology described in this book is well-proven. It has been developed based on years of experience building business-critical stories around multi-million-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launches of ground-breaking technical ideas. This book is organized as story in itself. It will take you on a practical journey illustrated by real-world examples and case studies. Be sure to apply the new ideas that you learn quickly. What you apply successfully will become a habit. Mistakes that you make along the way will become useful lessons. Both will become valuable assets for the future"--
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