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Postcolonial Marketing Communication Images from the Margin

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The...

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Bibliographic Details
Other Authors: Das, Arindam (Editor), Chaudhuri, Himadri Roy (Editor), Turkdogan, Ozlem Sandikci (Editor)
Format: eBook
Language:English
Published: Singapore Springer Nature Singapore 2024, 2024
Edition:1st ed. 2024
Subjects:
Motivation Research (marketing)
Communication In Organizations
Emerging Markets And Globalization
Market Psychology
Organizational And Strategic Communication
Globalization
International Economic Integration
Marketing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Neocoloniality of Marketing Communications in the Global South
  • A Caribbean Hauntology: Spectres in Wide Sargasso Sea
  • Postcolonial Marketing Communication: An Indian Perspective
  • Postcolonial Branding – From the Subcontinent
  • Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony
  • Cultural Appropriation or Transculturation: the curious resilience of ‘Tiki’ culture
  • A Decolonizing Or Recolonizing Mindset? Semiotic Analysis Of A Qurban Donation Appeals To Africa In Turkey
  • A post-socialist reading of displaced images from the Global South: the case of Roma, Eastern Europe’s oriental Other
  • The Empire Bites Back: A Colonialist Confession
  • Can there be an Afterword after words? Looking Back at the Volume

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