Why it's good for business when customers share your values
Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings
Bibliographic Details
Main Author: |
Aronson, Daniel |
Format: | eBook
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Language: | English |
Published: |
[Cambridge, Massachusetts]
MIT Sloan Management Review
2024
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Edition: | [First edition] |
Subjects: |
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Online Access: |
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Collection: |
O'Reilly
- Collection details see
MPG.ReNa
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