Elgar encyclopedia of corporate communication
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventu...
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| Format: | eBook |
| Language: | English |
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Northampton
Edward Elgar Publishing
2024, 2024
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| Series: | Elgar encyclopedias in business and management
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| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- 34. Corporate sociopolitical activism / Moritz Appels
- Theme v. Corporate misbehaviour
- 35. Corporate (marketing) myopia / Vesna Zabkar
- 36. Corporate hypocrisy / Christiane Marie Høvring and Sophie Esmann Andersen
- 37. Corporate oxymorons / Angela Lindt and Stuart Kirsch
- 38. Moral blindness / Jacob Dahl Rendtorff
- 39. Corporate guilt (management) / Irene Pollach, Carmen Daniela Maier and Silvia Ravazzani
- 40. Unethical pro-organizational behavior / Daniel Wolfgruber
- 41. Corporate psychopaths / Clive R. Boddy
- Theme vi. Issues, change and crisis management
- 42. Issues management / Chelsea L. Woods
- 43. Change communication / Wim J.L. Elving
- 44. Crisis management / Iztok Prezelj and Teodora Tea Ristevska
- 45. Crisis communication / W. Timothy Coombs
- 46. Social media crisis communication / Amalia Triantafillidou
- 47. Corporate crisis contagion / Yijing Wang
- 48. Organizational apologies / Joshua M. Bentley
- Theme vii. Communication process
- 18. Person-organization fit / Yijing Wang
- Theme iii. Corporate branding
- 19. Corporate brand / Mario Burghausen
- 20. (corporate) ethical branding / François Maon and Adam Lindgreen
- 21. Corporate brand alignment / Michela Mingione
- 22. Corporate brand architecture / John M.T. Balmer
- 23. Co-branding / Ulla Hakala
- 24. Rebranding / Ulla Hakala
- 25. Internal branding / Khanyapuss Punjaisri
- 26. Employer branding / Adele Potgieter
- 27. Corporate brand communication / John M.T. Balmer
- Theme iv. Corporate responsibilities
- 28. Corporate social responsibility / Valérie Swaen, Joëlle Vanhamme and Ruben Chumpitaz
- 29. Social license to operate / Shima Saniei
- 30. Transparency / Lars Thøger Christensen
- 31. Socially responsible investing / Nur Uysal
- 32. Sustainable finance / Minh Ngoc Ho, Subhash Abhayawansa and Carol A. Adams
- 33. Corporate social responsibility communication / Ursa Golob Podnar
- 82. Organizational stigma / Laura Illia and Michael Etter
- 83. Consumer scepticism / Katherine Dunn
- 84. Csr scepticism / Katherine Dunn
- 85. Consumer complaining / Sabine Einwiller
- 86. Organizational disidentification / Christopher Ruppel
- 87. Job disengagement / Julia Stranzl
- 49. Communication management / Christine Viertmann and Ansgar Zerfass
- 50. Communication strategy / Sophia C. Volk and Ansgar Zerfass
- 51. Corporate storytelling / Franzisca Weder
- 52. Two-way communication / Michael L. Kent
- 53. Dialogue / Michael L. Kent
- 54. Corporate listening / Jim Macnamara
- 55. Corporate diplomacy / Jana Arbeiter and Bostjan Udovič
- 56. Internal marketing / Achilleas Boukis
- Theme viii. Communication tools
- 57. Internal communication / Ana Tkalac Verčič
- 58. Multisource feedback / Andrej Kohont
- 59. Corporate visual identity / Ari-Matti Erjansola and Jukka Lipponen
- 60. Corporate design / Katja Udir Misič
- 61. Corporate advertising / Vesna Zabkar
- 62. Corporate philanthropy / Ilona Szőcs
- 63. Cause-related marketing / Dubravka Sinčić Ćorić
- 64. Corporate online communication / Sora Kim and Jiayu Gina Qu
- 65. Social influencer marketing / Tinca Lukan and Klement Podnar
- Theme ix. Stakeholder engagement
- Contents: Preface
- 1. Corporate communication / Klement Podnar
- Theme i. Selected theories and theoretical approaches
- 2. Stakeholder theory / Brian T. Moriarty
- 3. Actor-network theory / Monica Musolino
- 4. Theory of social exchange / Zlatko Jančič
- 5. Social constructionist theory / Mats Heide
- 6. Sensemaking theory / Ursa Golob Podnar
- 7. Communication constitutes organization / Dennis Schoeneborn, Peter Winkler and Timothy Kuhn
- 8. Social identity approach / Klement Podnar
- 9. Co-creation / Sophie Esmann Andersen and Christiane Marie Høvring
- 10. Agenda-setting theory / Craig E. Carroll
- Theme ii. Organization as an entity
- 11. Legal personality / Gregory Mark
- 12. Corporate identity / Mario Burghausen
- 13. Organizational values / Humphrey Bourne
- 14. Corporate heritage / Mario Burghausen
- 15. Narrated organization / Trine Susanne Johansen
- 16. Organizational identity / Klement Podnar
- 17. Organizational culture / Winni Johansen
- 66. Audiences / Ana Marija Mustafai and Klement Podnar
- 67. Pressure groups / Robert L. Heath
- 68. Employee advocacy / Emma Christensen
- 69. Corporate influencers / Jana Brockhaus and Ansgar Zerfass
- 70. Brand communities / Jens Hagelstein and Ansgar Zerfass
- Theme x. Corporate communication outcomes
- 71. Corporate image / Yijing Wang
- 72. Corporate reputation / Craig E. Carroll
- 73. Organizational trust / Guido Berens
- 74. Brand anthropomorphism / Urska Tuskej Lovsin
- 75. Consumer-brand identification / Urska Tuskej Lovsin
- 76. Corporate gratitude / Erika Benčec and Klement Podnar
- 77. Social acceptability / Klement Podnarr and Ana Marija Mustafai
- 78. Perceived external prestige / Katja Udir Misič
- 79. Organizational identification / Daniel Wolfgruber and Sabine Einwiller
- 80. Organizational commitment / Julia Stranzl
- Theme xi. Negative corporate associations
- 81. Organizational distrust / Ellen Tyquin and Amisha Mehta