Servitization Strategy Delivering Customer-Centric Outcomes Through Business Model Innovation
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Execut...
Main Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
Cham
Palgrave Macmillan
2024, 2024
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Edition: | 1st ed. 2024 |
Series: | Palgrave Executive Essentials
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Subjects: | |
Online Access: | |
Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- SUMMARY
- PREFACE
- Chapter 1: Introduction
- PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES
- Chapter 2: Servitization, advanced services, and outcomes
- Chapter 3: Capturing value for advanced services
- Chapter 4: Organising to deliver advanced services
- PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT
- Chapter 5: Broad Drivers
- PART III: HOW TO BRING ABOUT SERVITIZATION THROUGH THE INNOVATION OF ADVANCED SERVICES
- Chapter 6: Exploring the processes of servitizaiton
- Chapter 7: Managing the innovation of advanced services
- Chapter 8: Close