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Servitization Strategy Delivering Customer-Centric Outcomes Through Business Model Innovation

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Execut...

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Bibliographic Details
Main Authors: Baines, Tim, Ziaee Bigdeli, Ali (Author), Kapoor, Kawal (Author)
Format: eBook
Language:English
Published: Cham Palgrave Macmillan 2024, 2024
Edition:1st ed. 2024
Series:Palgrave Executive Essentials
Subjects:
Services
Leadership
Operations Management
Production Management
Strategic Planning
Technological Innovations
Innovation And Technology Management
Business Strategy And Leadership
Service Industries
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • SUMMARY
  • PREFACE
  • Chapter 1: Introduction
  • PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES
  • Chapter 2: Servitization, advanced services, and outcomes
  • Chapter 3: Capturing value for advanced services
  • Chapter 4: Organising to deliver advanced services
  • PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT
  • Chapter 5: Broad Drivers
  • PART III: HOW TO BRING ABOUT SERVITIZATION THROUGH THE INNOVATION OF ADVANCED SERVICES
  • Chapter 6: Exploring the processes of servitizaiton
  • Chapter 7: Managing the innovation of advanced services
  • Chapter 8: Close

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