The ultimate guide for product management essentials
What you will learn Discover market trends and customer needs through research and analysis Develop skills in prioritizing and making informed product decisions Master the process of defining product vision and road mapping Determine appropriate pricing strategies and tactics Analyze competitors and...
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| Format: | eBook |
| Language: | English |
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[Place of publication not identified]
Packt Publishing
2023
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| Edition: | [First edition] |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | What you will learn Discover market trends and customer needs through research and analysis Develop skills in prioritizing and making informed product decisions Master the process of defining product vision and road mapping Determine appropriate pricing strategies and tactics Analyze competitors and assess market gaps Execute successful stakeholder management and collaboration techniques Audience This course is designed for non-technical product managers seeking to enhance their product management skills and knowledge. It is also ideal for individuals who are new to the product management field or have limited experience, providing a comprehensive understanding of the product management process. No prior prerequisites are necessary, though a basic familiarity with business concepts can be beneficial. About the Author Monika Rawat: Monika Rawat has over four years of experience in the financial industry. Welcome to this course crafted to empower you with the skills and insights necessary to navigate the intricate landscape of product management. Begin your exploration by laying the foundations--understand what product management is and who is a product manager. Delve into the pivotal role and responsibilities of a product manager, uncovering the essential skills and qualifications that distinguish successful professionals in this ever-evolving field. Progress through the course by immersing yourself in practical examples, equipping you with the expertise required to seamlessly guide a product from its conceptualization to a triumphant launch. Navigate through primary and secondary market research methodologies, grasp the creation of user personas, and align your product vision with strategic marketing and sales approaches. Gain a deep understanding of the importance of alignment with senior leadership, exploring the ethical considerations and responsibilities integral to ethical product development. Throughout the course, discover how to develop a robust product strategy tailored to meet the evolving needs of your customers. By the end of the course, you will not only have a holistic understanding of product management but also emerge armed with the skills and knowledge imperative to thrive in this impactful field. She has worked with American Express as a product manager with an interest in product management and business strategy. She holds a software engineering and MBA degree. Monika has founded GenMan Solutions, which is a management and technology-based education company, which aims at providing in-demand and essential business-related courses for students and professionals, enabling them to accelerate their careers, transform into a leadership role, and internalize managerial thinking |
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| Physical Description: | 1 video file (3 hr., 41 min.) sound, color |
| ISBN: | 9781835467084 |