Digital business models perspectives on monetisation

"By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. The scope of the book includes the r...

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Bibliographic Details
Main Authors: Jabłoński, Adam, Jabłoński, Marek (Author)
Format: eBook
Language:English
Published: Abingdon, Oxon Routledge 2021
Series:Routledge studies in innovation, organizations and technology
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation. It demonstrates ideological and functional conditions for the use of the concept of sharing to design innovative business models while also presenting a multi-dimensional approach to the use of Big Data and their monetisation in the context of business models. The book shows the place and role of ecological and social factors in building digital business models that are part of the concept of the circular economy and presents the contemporary conditions of a sustainability concept that meets the ethical challenges of doing digital business. It demonstrates how important the social factors of business model design and the creation of social value are in modern business and demonstrates. The book explores the servitisation of digital business models using digital technologies and features case studies on the effective solutions of business models that use servitisation as a factor supporting the monetisation of business models. Written for scholars exploring the efficiency and effectiveness of business models related to contemporary concepts - Sharing Economy, Circular Economy, Network Economy, Big Data, etc - and those designing business models taking into account social aspects, it will also be of direct interest to entrepreneurship courses"--
Physical Description:xvii, 196 pages
ISBN:1000193578
1000193616
9781000193657
0429322674
1000193659
9781000193619
9781000193572
9780429322679