Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market
This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer to...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore
Springer Nature Singapore
2023, 2023
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| Edition: | 1st ed. 2023 |
| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- .1. Xiaomi: An Internet-Driven Miracle
- Nongfu Spring: Down to the Soul of a Brand
- Haier: A Brand That Started with A Smashed Fridge
- Anta Sports: Rising with the Recreation of Global Brands
- BYD: A Disrupter of the Emerging Market
- WeChat: A Way of Life in the Information Age
- DingTalk: The Digital Way of Working in China
- The Ocean Engine: A Front Runner in Digital Marketing
- A Lifestyle in the Third Place: Starbucks’ China Journey
- Creating Beauty that Moves the World: L’Oréal in China