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Artificial Intelligence and Transforming Digital Marketing

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketi...

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Bibliographic Details
Other Authors: Hamdan, Allam (Editor), Aldhaen, Esra Saleh (Editor)
Format: eBook
Language:English
Published: Cham Springer Nature Switzerland 2024, 2024
Edition:1st ed. 2024
Series:Studies in Systems, Decision and Control
Subjects:
Engineering Mathematics
Computational Intelligence
Artificial Intelligence
Engineering / Data Processing
Mathematical And Computational Engineering Applications
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing
Physical Description:XX, 1188 p. 284 illus., 251 illus. in color online resource
ISBN:9783031358289

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