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Social Influence on Digital Content Contribution and Consumption Theories, Empirical Analyses, and Practices

This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for di...

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Bibliographic Details
Main Author: Ma, Xuejing
Format: eBook
Language:English
Published: Singapore Springer Nature Singapore 2023, 2023
Edition:1st ed. 2023
Series:Management for Professionals
Subjects:
Telemarketing
Internet Marketing
Social Media
Digital Marketing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Digital Content, PWYW Pricing, and Social Influence
  • Introduction to Digital Content
  • Incentives for Digital Content Contribution
  • Motives for Digital Content Consumption
  • Digital Content Contribution and Consumption in Live Streaming
  • Social Influence in Digital Content Contribution
  • Social Incentives and Digital Content Contribution
  • Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction
  • Social Influence in Digital Content Consumption
  • Social Interaction and Digital Content Consumption
  • Dynamics of Digital Content Consumption and Social Norm
  • Discussion and Conclusion
  • Conclusion Summary
  • Future Research Agenda.

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