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The online marketplace advantage sell more, scale faster, and create a world-class digital customer experience

"Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. T...

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Bibliographic Details
Main Authors: Corrot, Philippe, Nussenbaum, Adrien (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2023
Subjects:
Electronic Commerce / Fast
Electronic Commerce / Http://id.loc.gov/authorities/subjects/sh96008434
Commerce électronique
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Introduction: The Marketplace Imperative
  • Chapter 1 Our Marketplace Discovery
  • Chapter 2 Defining the Marketplace Opportunity for Retail
  • Chapter 3 The Marketplace Revolution Comes to B2B
  • Chapter 4 Designing Your Marketplace Strategy for Maximum Impact
  • Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond
  • Chapter 6 Feeding the Flywheel
  • Scaling Your Marketplace
  • Conclusion: The Marketplace Revolution Rolls On

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