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230808 ||| eng |
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|a 9781663721259
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4 |
|a QA76.9.H85
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| 100 |
1 |
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|a Wendel, Stephen
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| 245 |
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|a Designing for behavior change
|b applying psychology and behavioral economics
|c Stephen Wendel
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| 250 |
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|a Second edition
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| 260 |
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|a [Place of publication not identified]
|b Ascent Audio
|c 2023
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| 300 |
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|a 1 audio file (12 hr., 45 min.)
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| 653 |
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|a Human-computer interaction / fast
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| 653 |
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|a User-centered system design / http://id.loc.gov/authorities/subjects/sh2006002024
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| 653 |
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|a Human-computer interaction / http://id.loc.gov/authorities/subjects/sh88003229
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| 653 |
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|a Conception participative (Conception de systèmes)
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| 653 |
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|a User-centered system design / fast
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| 700 |
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|a Hughes, Danny
|e narrator
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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|z 9781663721259
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|z 1663721254
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|u https://learning.oreilly.com/library/view/~/9781663721259/?ar
|x Verlag
|3 Volltext
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|a 004.01/9
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|a 745.4
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|a Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. - Learn the three main strategies to help people change behavior - Identify behaviors your target audience seeks to change-and obstacles that stand in their way - Develop effective designs that are enjoyable to use - Measure your product's impact and learn ways to improve it - Combine behavioral science with data science to pinpoint problems and test potential solutions
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