Field Guide how to be a graphic designer

From the Publisher: This is the first and most complete handbook for the aspiring graphic designer. Fully illustrated with both contemporary and historical references, this book provides up and coming designers with all the practical insight they need to make it in the world of graphic design. From...

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Bibliographic Details
Main Author: Labudović, Ana
Other Authors: Vukušić, Nenad
Format: eBook
Language:English
Published: Gloucester, Mass. Rockport 2009
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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245 0 0 |a Field Guide  |b how to be a graphic designer  |c [Ana Labudović and Nenad Vukušić] 
246 3 1 |a How to be a graphic designer 
260 |a Gloucester, Mass.  |b Rockport  |c 2009 
300 |a 191 pages  |b illustrations (some color) 
505 0 |a Introduction -- Graphic Design(ers) -- Omnipresent in the present -- Graphic design today -- Peer pressure -- Versatility vs specialization -- Jack of all trades -- Specialist -- Disciplines -- Advertising -- Print -- Illustration -- Identity -- Books/editorial -- Typography -- Packaging -- Web/interface/interactive -- Signage -- Trends or style -- Good, the bad, and the ones that work -- Doing your own thing -- Every time someone says "Ethics" a designer loses his wings -- Saving the world -- Saving yourself -- Education -- Good to know is difficult to learn -- Why go to school? -- How to pick what is good for you -- Internship -- I can teach myself -- Never too late -- Welcome To Wonderland -- Roll up your sleeves -- Hunt -- Resume -- Portfolio -- Job interview -- Get ready for some cross-examining -- Modus operandi -- Who is who? -- Practicing patience -- Teamwork -- One leader to rule them all? -- Freelancing -- Down The Rabbit Hole -- Self employment it is! -- Beware of the pitfalls -- Setting up -- What is a design studio? -- Getting new work -- Who do I want for my client? -- Big or small? -- Communicate with your client -- Do's and don'ts -- Sometimes your business relationships turn sour -- Growing bigger -- Pick me! pick me! -- Creativity -- Optimize your creative output -- So-called techniques -- Brainstorming and such -- Role-playing -- Workshops -- Motivation -- Fighting the demons -- Never stop learning -- Keep on growing as a designer -- Projects A-Z -- You can manage -- Brief -- Getting all you need from the client -- Framework -- Research -- Get your hands dirty -- Presenting your final idea -- Production -- Evaluation and reflection -- Appendix -- Checklist -- Naming documents and folders -- Quality control -- In Adobe veritas -- Archive -- Bibliography -- Recommended reading -- Proudly presents -- Thank you 
505 0 |a Includes bibliographical references 
653 |a DESIGN / Graphic Arts / Illustration / bisacsh 
653 |a DESIGN / Graphic Arts / Branding & Logo Design / bisacsh 
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653 |a DESIGN / Graphic Arts / Commercial & Corporate / bisacsh 
653 |a ANTIQUES & COLLECTIBLES / Paper Ephemera / bisacsh 
653 |a Graphic arts / Vocational guidance 
653 |a Arts graphiques / Orientation professionnelle 
653 |a Graphic arts / Vocational guidance / fast 
700 1 |a Vukušić, Nenad 
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520 |a From the Publisher: This is the first and most complete handbook for the aspiring graphic designer. Fully illustrated with both contemporary and historical references, this book provides up and coming designers with all the practical insight they need to make it in the world of graphic design. From how to be more creative and how to stay on top creatively to the ins and outs of running a design business to the challenges of working in-house, this book will help anyone interested in graphic design decide on the right path for their career and give them the tools to make it into the career they want. The book provides inspiration from the top designers in the world on how they do what they do so well and also provides a complete reference of all the top design schools worldwide