Chocolate Fortunes the Battle for the Hearts, Minds, and Wallets of China's Consumers
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see wh...
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| Format: | eBook |
| Language: | English |
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New York
AMACOM
2009
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China. Chocolate Fortunes offers the first inside look at the battle for China's newfound chocolate addiction. The book devotes individual chapters to each of the five major players--Hershey, Nestlé, Cadbury, Mars, and Ferrero--and the trials they face as th |
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| Physical Description: | 257 pages |
| ISBN: | 1282333836 9780814414330 0814414338 9781282333833 |