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02798nmm a2200289 u 4500 |
| 001 |
EB002169252 |
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EBX01000000000000001307029 |
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00000000000000.0 |
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| 008 |
230807 ||| eng |
| 020 |
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|a 9781803920658
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| 050 |
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4 |
|a HF1008
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| 100 |
1 |
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|a Schnarr, Karin
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| 245 |
0 |
0 |
|a How to write great business cases
|h Elektronische Ressource
|c Karin Schnarr (Associate Professor, Strategic Management) and Meredith J. Woodwark (Associate Professor, Organizational Behaviour and Human Resource Management, Lazaridis School of Business & Economics, Wilfrid Laurier University, Canada)
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| 260 |
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|a Northampton
|b Edward Elgar Publishing
|c 2023, 2023
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| 300 |
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|a 186 pages
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| 505 |
0 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a Contents: Foreword -- 1. Why write a business case? -- 2. What makes a case interesting? -- 3. Determining the type of case to write -- 4. How to get started writing your case -- 5. How to research your primary data case -- 6. How to research your secondary data case -- 7. The case writing process -- 8. Writing the accompanying instructor's manual or teaching note to your case -- 9. Testing your case -- 10. Special types of cases -- 11. How to get your case published -- 12. Last words on writing cases -- Appendix: Case resources -- References -- Index
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| 653 |
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|a Business / Case studies
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| 653 |
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|a Business writing
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| 700 |
1 |
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|a Woodwark, Meredith J.
|e [author]
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b ZDB-1-EEM
|a Edward Elgar eBooks Collection Business & Economics
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| 490 |
0 |
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|a How to guides
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| 856 |
4 |
0 |
|u https://www.elgaronline.com/view/book/9781803920658/9781803920658.xml
|x Verlag
|3 Volltext
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| 082 |
0 |
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|a 380
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| 520 |
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|a "Offering a step-by-step guide on how to write an impactful decision-based teaching case for business education, this book aids in the creation of resources that will be essential for an academic curriculum. It demonstrates how the case and teaching note can be prepared and presented for a successful submission to publishers. How to Write Great Business Cases provides concise case writing guidance applicable to case writers from any business discipline. It covers the core elements of writing a decision-based case such as interviews and case testing. Ultimately, readers of this essential book will be taught how to write an engaging business case that will pique students' interests. This accessible book will be perfect for novice case writers endeavouring to succeed in the case writing process, with particular focus applied to North American case writing opportunities. It will additionally be beneficial for experienced case researchers as well as academics of business and management wishing to enrich their practice and author further publications"--
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