Selling to China Stories of Success, Failure, and Constant Change
“Selling to China is good – really good. The down to earth advice from American business people in today’s uncertain political environment is excellent! It’s factual, honest, and nuanced. A must read for anyone who wants to understand China’s new business environment.” – Max Baucus, U.S. Ambassador...
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore
Palgrave Macmillan
2023, 2023
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| Edition: | 1st ed. 2023 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path
- Chapter 1 Sports marketing and media
- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future
- Chapter 3 Digital Marketing in China
- Chapter 4 Manufacturing and Supply Chain
- Chapter 5 Industrial and Diversified Industries
- Chapter 6 Industrial and Consumer Business