XR-Metaverse Cases Business Application of AR, VR, XR and Metaverse

This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for businesses to offer unique serv...

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Bibliographic Details
Other Authors: Jung, Timothy (Editor), tom Dieck, M. Claudia (Editor)
Format: eBook
Language:English
Published: Cham Springer International Publishing 2023, 2023
Edition:1st ed. 2023
Series:Business Guides on the Go
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:This book presents a collection of latest case studies on augmented reality (AR) and virtual reality (VR), extended reality (XR) and metaverse applications in various industries. AR, VR, XR and Metaverse are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The volume includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how AR, VR, XR and Metaverse can be used in business
Physical Description:XIII, 102 p. 32 illus. in color online resource
ISBN:9783031305665