The content advantage (Clout 2.0) the science of succeeding at digital business through effective content

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to...

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Bibliographic Details
Main Author: Jones, Colleen
Format: eBook
Language:English
Published: [San Francisco, California] New Riders 2019
Edition:Second edition
Series:Voices that matter
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index