Competitive Digital Innovation Transforming Products, Processes and Business Models to Win in the Digital Economy
Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well establishe...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
2023, 2023
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| Edition: | 1st ed. 2023 |
| Series: | Palgrave Executive Essentials
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Chapter 1: Introduction
- Chapter 2: Digitally Enhancing Market-facing Processes
- Chapter 3: Digitally Enhancing Existing Products
- Chapter 4: Creating New Digital Products
- Chapter 5: Engaging Consumers
- Chapter 6: Digital Intermediaries
- Chapter 7: Digital Revenue Models
- Chapter 8: Strategic Planning Models
- Chapter 9: Aligning with Strategic Priorities
- Chapter 10: Assessing Readiness for Digital Innovation
- Chapter 11: Evaluating Digitalization Initiatives