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Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing,...

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Bibliographic Details
Other Authors: Reis, José Luís (Editor), Peter, Marc K. (Editor), Varela González, José Antonio (Editor), Bogdanović, Zorica (Editor)
Format: eBook
Language:English
Published: Singapore Springer Nature Singapore 2023, 2023
Edition:1st ed. 2023
Series:Smart Innovation, Systems and Technologies
Subjects:
Data Analysis And Big Data
Computational Intelligence
Internet Of Things
Artificial Intelligence
Quantitative Research
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
Physical Description:XXX, 805 p. 131 illus., 97 illus. in color online resource
ISBN:9789811990991

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