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How e-commerce companies can reduce returns research shows that product returns decrease when online shoppers receive orders in a single, consolidated delivery

Online retailers frequently assume that pleasing customers requires shipping each item in an order as quickly as possible rather than assembling the entire order and delivering a consolidated shipment. But new research with an online fashion marketplace found that customers receiving consolidated sh...

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Bibliographic Details
Main Authors: Amorim, Pedro, Calvo, Eduard (Author), Wagner, Laura (Author)
Format: eBook
Language:English
Published: [Place of publication not identified] MIT Sloan Management Review 2023
Edition:[First edition]
Subjects:
Consommateurs / Comportement
Electronic Commerce / Fast
Consumer Behavior / Fast
Electronic Commerce / Http://id.loc.gov/authorities/subjects/sh96008434
Returning Goods / Fast
Commerce électronique
Returning Goods / Http://id.loc.gov/authorities/subjects/sh92005266
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Retours (commerce)
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Online retailers frequently assume that pleasing customers requires shipping each item in an order as quickly as possible rather than assembling the entire order and delivering a consolidated shipment. But new research with an online fashion marketplace found that customers receiving consolidated shipments were less likely to return items, lowering the retailer's logistics costs and improving sales. The authors suggest how to adapt fulfillment strategies in light of their findings
Item Description:"Reprint 64326."
Physical Description:5 pages

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