Visualizing Marketing From Abstract to Intuitive
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there i...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
2023, 2023
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| Edition: | 2nd ed. 2023 |
| Series: | Palgrave Studies in Marketing, Organizations and Society
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- 1. Marketing and Marketing Mix
- 2. Visualization of Product
- 3. Visualization of Price
- 4. Visualization of Place
- 5. Visualization of Promotion
- 6. Marketing Mix Modeling
- 7. The Transformation of Marketing Mix.