Methodology for Digital Transformation Implementation Path and Data Platform

This book focuses on why and how to achieve digital transformation for enterprises and organizations by introducing cases in China. Its purpose is to highlight the importance and improve the understanding for digital transformation and related issues, like human resource allocation, and how to impro...

Full description

Bibliographic Details
Main Author: Ma, Xiaodong
Format: eBook
Published: Singapore Springer Nature Singapore 2023, 2023
Edition:1st ed. 2023
Series:Management for Professionals
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Appendix: Architectural Diagrams of Digital Transformation Solutions for 9 Major Enterprises
  • Chapter 12: To whom should digitalization be empowered?
  • Chapter 13: How do CDO implement digital transformation?
  • Chapter 14: How do CTO/CIO control digital transformation?
  • Chapter 15: Insights from Alibaba’s Digital Transformation
  • Part VII: Critical tools of digital transformation
  • - data platform
  • Chapter 16: The Development of Data Centers
  • Chapter 17: Interpretation of the Role of Data Centers
  • Chapter 18: Five Elements of Data Centers
  • Chapter 19: Implementation Path of Data Centers
  • Part VIII: Case studies of digital transformation
  • Chapter 20: The Help from Intelligent Marketing Cloud for Retailers to Achieve Digital Transformation
  • Chapter 21: Building an Intelligent Marketing System for New Retailers
  • Chapter 22: Renowned Enterprises Build Industrial Internet Platforms
  • Chapter 23: A University Builds a Digital Campus
  • Chapter 24: An Urban Merchant Bank Builds a Digital Bank
  • Part I: Why do you implement digital transformation?
  • Chapter 1: The Significance of Digital Transformation
  • Chapter 2: 3 Ways of Digital Disruptions to Traditional Industries
  • Part II: When do you implement digital transformation?
  • Chapter 3: New-born Species of Digitalization
  • Chapter 4: 2 Major Reasons to Accelerate Digital Transformation
  • Chapter 5: When do you implement digital transformation?
  • Part III: What is digital transformation?
  • Chapter 6: The Elements of Digital Transformation
  • Part IV: Should you implement digital transformation?
  • Chapter 7: Self-assessment of Digital Transformation
  • Part V: Who is responsible for digital transformation
  • Chapter 8: The Main Driver of Digital Transformation
  • Part VI: How do you implement digital transformation?
  • Chapter 9: Failures of Digital Transformation
  • Chapter 10: How to achieve digital transformation at low cost
  • Chapter 11: Six-diagram Method of Digital Transformation