Cases on digital entrepreneurship how digital technologies are transforming the entrepreneurial process in existing businesses and start-ups
"How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide?...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Northampton
Edward Elgar Publishing
2023, 2023
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| Series: | Elgar cases in entrepreneurship
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| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Contents: Introduction to cases on digital entrepreneurship: Digital entrepreneurship as digital transformation / Luca Iandoli and Carmine Gibaldi
- 1. What do my customers really want? Pivoting digital technology and business models in emergency response management / Cesar Bandera and Katia Passerini
- 2. The dark side of a student online startup / Michael Dominik
- 3. E-bro aps: Opportunities and challenges for digital social entrepreneurs / Ada Scupola
- 4. The role of digital technologies in the development of the shape stretch body stretching bar: A case study in product innovation and management resources / John DiMarco
- 5. Agroads case: Technological solutions for the agricultural sector / Rubén A. Ascúa, Andrea Minetti and José A. Borello
- 6. Leveraging collaboration between academic research and smes to support digital transformation in the agri-food Italian industry: The case of santomiele / Roberto Parente, Rosangela Feola and Ricky Celenta
- Chapter 1: Teaching notes / Cesar Bandera and Katia Passerini
- Chapter 2: Teaching notes / Michael Dominik
- Chapter 3: Teaching notes / Ada Scupola
- Chapter 4: Teaching notes / John DiMarco
- Chapter 5: Teaching notes / Rubén A. Ascúa, Andrea Minetti and José A. Borello
- Chapter 6: Teaching notes / Roberto Parente, Rosangela Feola and Ricky Celenta
- Chapter 7: Teaching notes / Anna Sörensson and Maria Bogren
- Chapter 8: Teaching notes / Anna Sörensson and Maria Bogren
- Chapter 9: Teaching notes / Dmitry Katalevsky
- Chapter 10: Teaching notes / Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo
- Chapter 11: Teaching notes / Nils J. Tschoppe, Jan K. Tänzler and Paul Drews
- Chapter 12: Teaching notes / Katia Richomme-Huet and Odile De Saint Julien
- Index
- 7. Bringing the traditional farm into the digital era: Entrepreneurship with digitalization and diversification / Anna Sörensson and Maria Bogren
- 8. Escaping the "tortoise shell paradox": Digitalization and servitization in the green building construction industry - the case of marlegno / Davide Gamba, Tommaso Minola and Matteo Kalchschmidt
- 9. The case of dodo pizza: How a Russian pizza making startup transformed itself into a thriving digital company / Dmitry Katalevsky
- 10. Digital entrepreneurship for influencer marketing: The case of buzzoole / Gianluca Elia, Alessandro Margherita, Pasquale Del Vecchio, Giustina Secundo and Marco Valerio Izzo
- 11. Between agility and growth: (re-)designing the it landscape of a digital gazelle in the online marketing industry / Nils J. Tschoppe, Jan K. Tänzler and Paul Drews
- 12. Lenali, the first audio social media: The malian app empowering small-business owners / Katia Richomme-Huet and Odile De Saint Julien