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Intense Group Behavior and Brand Negativity Comparing Rivalry in Politics, Religion, and Sport

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarc...

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Bibliographic Details
Main Author: Havard, Cody T.
Format: eBook
Language:English
Published: Cham Palgrave Macmillan 2023, 2023
Edition:1st ed. 2023
Subjects:
Consumer Behavior
Social Groups
Branding (marketing)
Marketing
Branding
Group Dynamics
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Chapter 1: Group Behavior and Negativity: Why Comparisons are Needed
  • Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics
  • Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands
  • Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum
  • Chapter 5: Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation?
  • Chapter 6: Continuing the Journey

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