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230120 ||| eng |
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|a 9780762306824
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|a 9781849500609
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|a 1849500606
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|a 0762306823
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4 |
|a HF5415.153
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1 |
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|a Woodside, Arch G.
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| 245 |
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|a Designing winning products
|h Elektronische Ressource
|c edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen
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| 250 |
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|a 1st ed
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| 260 |
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|a New York
|b JAI
|c 2000
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| 300 |
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|a xiii, 306 p.
|b ill
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| 505 |
0 |
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|a Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian -- When superior new products are rejected / Arch G. Woodside -- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen
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| 505 |
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|a Includes bibliographical references
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| 653 |
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|a Business & Economics / Marketing / Research / bisacsh
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| 653 |
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|a Sales & marketing management / bicssc
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| 653 |
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|a Product management
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| 653 |
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|a Industrial design
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| 653 |
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|a New products / Management
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| 653 |
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|a Research & development management / bicssc
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| 700 |
1 |
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|a Liukko, Timo
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| 700 |
1 |
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|a Lehtonen, Ari
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b EMBAR
|a Emerald Business, Management and Economics eBook Collection Archive
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| 490 |
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|a Advances in business marketing and purchasing
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| 856 |
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|u https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2000)10
|x Verlag
|3 Volltext
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|a 658.5/752
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| 520 |
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|a Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources
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